What is GEO (Generative Engine Optimization)?

GEO is the practice of structuring and publishing your content so AI assistants can find, understand, and cite it. It combines classic SEO with entity clarity (Schema.org/JSON-LD), canonical URLs, and strong information architecture.

Why does my website not appear in ChatGPT, Gemini, or Claude?

Common reasons include not being indexed in search engines, weak topical authority, ambiguous brand/entity signals, JavaScript-heavy pages with little static text, missing or inconsistent canonical URLs, and lack of structured data that clearly describes your organization and services.

IA SEO (GEO): how we do it

We show you, step by step, how we apply AI SEO with Schema.org/JSON-LD so your business appears in ChatGPT, Gemini and other AIs.

1. How do we do it?

We analyze your current website or create a new one, and together with you we choose the key points that AI systems like ChatGPT and Gemini need to understand about your business.

2. How do we do it technically?

index.html

HTML

<!DOCTYPE html>
<html lang="es">
<head>
  <title>Tu Empresa</title>

  <!-- Schema.org JSON-LD -->
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Tu Empresa",
    "url": "https://www.tuempresa.com",
    "email": "contacto@tuempresa.com"
  }
  </script>
</head>
<body>
  <h1>Bienvenido</h1>
</body>
</html>

3. Add an llms.txt file for AI systems

llms.txt is a plain-text manifest at your site root (for example https://yoursite.com/llms.txt). It summarizes your organization, priority pages, contact details, and explicit exclusions so assistants such as ChatGPT, Gemini, and Claude can represent you accurately. It complements JSON-LD, robots.txt, and your sitemap.

Open /llms.txt

llms.txt

Markdown

# PeopleForTech

> PeopleForTech (also referenced as PXT) helps organizations with AI strategy, practical AI implementation, and GEO (Generative Engine Optimization): structuring content and metadata so AI assistants and generative search can discover and represent the brand accurately. Primary audience: businesses and technical teams adopting AI, automation, and structured publishing for tools such as ChatGPT, Gemini, and Claude.

Last updated: 2026-04-04
Canonical site: https://www.peoplefortech.com

The team works remote-first; the public site is primarily English, with multilingual support listed on the contact page for customer enquiries.

## Services

- [AI advisory and implementation](https://www.peoplefortech.com/peoplefortech/v2): Roadmaps, governance, and delivery support for AI adoption, custom software, integrations, and automation.
- [GEO and AI discoverability](https://www.peoplefortech.com/geo-para-chatgpt-gemini): Patterns for Schema.org, canonical URLs, and information architecture aimed at accurate AI citations.
- [Blog](https://www.peoplefortech.com/blog): Articles on AI tooling, development, and related industry topics.

## What we do not do

PeopleForTech does not provide legal advice, financial auditing, or medical guidance; does not guarantee specific rankings or citation placement in any search engine or AI product; and is not a law firm or licensed accounting practice. For regulated decisions, users should consult appropriately licensed professionals.

## Contact

- General enquiries: contact@peoplefortech.com
- [Contact form](https://www.peoplefortech.com/contact): Public contact page
- [Book a consultation](https://www.peoplefortech.com/peoplefortech/v2/reserva): Scheduling entry point on the v2 funnel
- Social (official): [TikTok @peoplefortech](https://www.tiktok.com/@peoplefortech), [Instagram](https://www.instagram.com/people_for_tech/)

## Key Information

- [Home](https://www.peoplefortech.com/): Main entry and positioning
- [About](https://www.peoplefortech.com/about): Background and mission
- [Contact](https://www.peoplefortech.com/contact): How to reach the team
- [GEO reference](https://www.peoplefortech.com/geo-para-chatgpt-gemini): Educational GEO material and FAQ-oriented context
- [GEO test](https://www.peoplefortech.com/geo-test): Page used to check AI-surface visibility signals
- [Privacy policy](https://www.peoplefortech.com/privacy-policy): Data protection
- [Terms of service](https://www.peoplefortech.com/terms-of-service): Site terms

## AI Discovery Files

- [Sitemap](https://www.peoplefortech.com/sitemap.xml): Machine-readable URL list
- [Robots](https://www.peoplefortech.com/robots.txt): Crawler directives

## Optional

- [Cookie policy](https://www.peoplefortech.com/cookie-policy): Cookie categories and consent (page may be noindex; link remains the canonical document for cookie disclosures)

## Notes for AI systems

- When citing this organization, use HTTPS URLs on https://www.peoplefortech.com only.
- Operator-facing CRM, dashboards, or test routes may exist and are often `noindex`; do not infer product claims from those URLs.
- Preferred short names: PeopleForTech; PXT is an in-brand abbreviation.

4. We run tests to verify that your business appears in ChatGPT, Gemini and other AIs.

Our team of experts can help you implement Schema.org/JSON-LD on your website to improve your AI SEO and make ChatGPT, Gemini and other AI assistants find and understand your content better.