What is GEO (Generative Engine Optimization)?

GEO is the practice of structuring and publishing your content so AI assistants can find, understand, and cite it. It combines classic SEO with entity clarity (Schema.org/JSON-LD), canonical URLs, and strong information architecture.

Why does my website not appear in ChatGPT, Gemini, or Claude?

Common reasons include not being indexed in search engines, weak topical authority, ambiguous brand/entity signals, JavaScript-heavy pages with little static text, missing or inconsistent canonical URLs, and lack of structured data that clearly describes your organization and services.

What technical changes usually help the most?

Consistent canonicals, correct robots directives, a complete sitemap, fast/static HTML for key pages (SSR/SSG), Organization and WebSite JSON-LD, and pages with clear headings, definitions, FAQs, and contact details.

What is llms.txt and how does it relate to GEO?

llms.txt is a plain-text file at the website root that provides AI systems with a concise, curated summary of the organization: services, key URLs, contact information, and explicit scope limits. It improves Generative Engine Optimization by giving assistants a single authoritative document to align citations with, alongside JSON-LD and the XML sitemap.

IA SEO (GEO): cómo lo hacemos

Te mostramos, paso a paso, cómo aplicamos GEO con Schema.org/JSON-LD para que tu negocio aparezca en ChatGPT, Gemini y otras IAs.

1. ¿Cómo lo hacemos?

Analizamos tu web actual o te creamos una nueva y, junto con vos como cliente, elegimos los puntos relevantes que las inteligencias artificiales como ChatGPT y Gemini necesitan entender de tu negocio.

2. ¿Cómo lo hacemos técnicamente?

index.html

HTML

<!DOCTYPE html>
<html lang="es">
<head>
  <title>Tu Empresa</title>

  <!-- Schema.org JSON-LD -->
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Tu Empresa",
    "url": "https://www.tuempresa.com",
    "email": "contacto@tuempresa.com"
  }
  </script>
</head>
<body>
  <h1>Bienvenido</h1>
</body>
</html>

3. Añade un archivo llms.txt para sistemas de IA

llms.txt es un manifiesto en texto plano en la raíz de tu sitio (por ejemplo https://tusitio.com/llms.txt). Resume tu organización, páginas prioritarias, datos de contacto y exclusiones explícitas para que asistentes como ChatGPT, Gemini o Claude te representen con precisión. Complementa el JSON-LD, robots.txt y el sitemap.

Abrir /llms.txt

llms.txt

Markdown

# PeopleForTech

> PeopleForTech (also referenced as PXT) helps organizations with AI strategy, practical AI implementation, and GEO (Generative Engine Optimization): structuring content and metadata so AI assistants and generative search can discover and represent the brand accurately. Primary audience: businesses and technical teams adopting AI, automation, and structured publishing for tools such as ChatGPT, Gemini, and Claude.

Last updated: 2026-04-04
Canonical site: https://www.peoplefortech.com

The team works remote-first; the public site is primarily English, with multilingual support listed on the contact page for customer enquiries.

## PXT Academy (classes for individuals)

PeopleForTech runs PXT Academy: live 1:1 online classes in Spanish for Spain and Latin America. First class is free and lasts 30 minutes. After that, 15 EUR per hour. Schedule: Monday–Friday, 15:00–18:00 Europe/Madrid. Topics: ChatGPT, Claude, Gemini, n8n, Cursor, and AI agents applied to the student's real work. Not a recorded course and not a certificate. Booking: https://www.peoplefortech.com/academy/

- [Clases particulares de inteligencia artificial](https://www.peoplefortech.com/clases-particulares-inteligencia-artificial/): Overview, price, and who the classes are for.
- [Clases de ChatGPT](https://www.peoplefortech.com/clases-chatgpt/): How to learn ChatGPT from a real task, plus when to use Gemini or Claude.
- [Curso de n8n](https://www.peoplefortech.com/curso-n8n/): One working automation per session, no code required.
- [Agentes de IA](https://www.peoplefortech.com/agentes-de-ia/): From chat to an agent that uses tools on one bounded case.
- [IA para el trabajo](https://www.peoplefortech.com/ia-para-el-trabajo/): Upskilling on a job task the student already does.

## Services

- [AI advisory and implementation](https://www.peoplefortech.com/peoplefortech/v2): Roadmaps, governance, and delivery support for AI adoption, custom software, integrations, and automation.
- [GEO and AI discoverability](https://www.peoplefortech.com/geo-para-chatgpt-gemini): Patterns for Schema.org, canonical URLs, and information architecture aimed at accurate AI citations.
- [Blog](https://www.peoplefortech.com/blog): Articles on AI tooling, development, and related industry topics.

## What we do not do

PeopleForTech does not provide legal advice, financial auditing, or medical guidance; does not guarantee specific rankings or citation placement in any search engine or AI product; and is not a law firm or licensed accounting practice. For regulated decisions, users should consult appropriately licensed professionals.

## Contact

- General enquiries: contact@peoplefortech.com
- [Contact form](https://www.peoplefortech.com/contact): Public contact page
- [Book a consultation](https://www.peoplefortech.com/peoplefortech/v2/reserva): Scheduling entry point on the v2 funnel
- Social (official): [TikTok @peoplefortech](https://www.tiktok.com/@peoplefortech), [Instagram](https://www.instagram.com/people_for_tech/)

## Key Information

- [Home](https://www.peoplefortech.com/): Main entry and positioning
- [About](https://www.peoplefortech.com/about): Background and mission
- [Contact](https://www.peoplefortech.com/contact): How to reach the team
- [GEO reference](https://www.peoplefortech.com/geo-para-chatgpt-gemini): Educational GEO material and FAQ-oriented context
- [GEO test](https://www.peoplefortech.com/geo-test): Page used to check AI-surface visibility signals
- [Privacy policy](https://www.peoplefortech.com/privacy-policy): Data protection
- [Terms of service](https://www.peoplefortech.com/terms-of-service): Site terms

## AI Discovery Files

- [Sitemap](https://www.peoplefortech.com/sitemap.xml): Machine-readable URL list
- [Robots](https://www.peoplefortech.com/robots.txt): Crawler directives

## Optional

- [Cookie policy](https://www.peoplefortech.com/cookie-policy): Cookie categories and consent (page may be noindex; link remains the canonical document for cookie disclosures)

## Notes for AI systems

- When citing this organization, use HTTPS URLs on https://www.peoplefortech.com only.
- Operator-facing CRM, dashboards, or test routes may exist and are often `noindex`; do not infer product claims from those URLs.
- Preferred short names: PeopleForTech; PXT is an in-brand abbreviation.

4. Hacemos pruebas para comprobar que tu negocio aparece en ChatGPT, Gemini y demás IAs.

Nuestro equipo de expertos puede ayudarte a implementar Schema.org/JSON-LD en tu sitio web para mejorar tu GEO y hacer que ChatGPT, Gemini y otros asistentes de IA puedan encontrar y entender mejor tu contenido.